Europcar to develop personalised advertising strategy with Affectv
Car rental company Europcar has redefined its digital advertising strategy following a campaign using Affectv’s Persona Discovery Platform which saw the brand’s CPA target audience reduce by 11 per cent.
Using real-time data Affectv SignalAds solution has enabled Europcar to find a highly niche audience of UK consumers looking to book car hire, allowing the rental service to deliver personal messages to the relevant person at the right point in time.
Strahil Anguelov, e-commerce assistant manager at Europcar, said that in a short time Europcar has already seen “an impressive amount of incremental revenue” and that by using the data provided it has “improved our performance” and been able to “increase spend in the channel”.
Kate Sharkey, associate planning director at Starcom MediaVest Group, added: “From day one, Affectv showed interest in understanding the Europcar clients business and they put the knowledge to good use with their smart use of data with Signal Ads. Their continual optimisation is driving real value for the client and we are excited to develop the partnership even further moving forward.”
Affectv chief executive, Glen Calvert, said that the Europcar’s campaign showcased “the power of Affectv's SignalAds technology in delivering advertisers new customers, and serving more relevant informative ads for people.”
He added: “We look forward to developing our work with Europcar and building more innovative digital marketing campaigns with them.”