Crystal Ski Holidays pursues millennial audience and looks to ramp up content in new brand film

Crystal Ski Holidays is hoping to engage a younger audience and become a publisher of “quality content” via a branded film released today (18 November) which looks to tap into the pre-ski season.

The Mountain Is Calling film, created and produced by Alpha Century, will run throughout November and December, and is designed to catch consumers’ attention as they start making plans for the ski season.

Shot in and around London, the film follows two urban millennials as they travel separately around the city on an ordinary autumnal day, but imagine themselves on a mountain enjoying snow sports and the experience that comes with a ski holiday.

Hugo Feiler, co-founder at Alpha Century, said: “We are very excited to be working with Crystal Ski Holidays, who were looking to become publishers of quality content and required a model that enables them to create and produce at speed, which is where we fit in. We created this film in four weeks from brief to final film.”

Crystal Ski Holidays will seed the video on YouTube with promotion via Facebook and the company’s brand website.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.