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Google Clear Channel Outdoor Advertising

Times Square to light up eight stories tall billboard with Google as first advertiser

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By Ishbel Macleod, PR and social media consultant

November 17, 2014 | 2 min read

Times Square is set to see its largest digital billboard, eight stories tall and nearly as long as a football field, light up on Tuesday, 18 November.

The first campaign run on the screen will be for Google, but the digital giant will not begin its campaign on the Clear Channel Outdoor screen until Monday 24 November.

The screen, which will cost $2.5m (£1.6m) for four weeks to advertise on, will be animated by a digital art exhibition from the Universal Everything studio collective until Google takes over the spot in a campaign that will run through to the New Year.

However, it is not clear if Google is paying the full $2.5m a month pricetag for the campaign, with Clear Channel Outdoor and Google refusing to comment, but the New York Times has suggested a negotiated rate might have been agreed upon because of the long-term commitment as soon as the billboard space opened.

Harry Coghlan, president of Clear Channel Outdoor New York, said: “Size matters in Times Square. Sometimes it just comes down to wanting to stand out, and it comes down to ego.”

Google will not reveal details on the ad campaign that will run on the billboard.

Google Clear Channel Outdoor Advertising

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