The Times and the Sunday Times are to sponsor the Picturehouse Recommends magazine in Picturehouse cinemas across the UK for the next four months.
The scheme, developed and created by Digital Cinema Media (DCM) and brokered by m/SIX, will feature the Times and the Sunday Times’ Unquiet Film Series, showcasing the work of the newspapers’ journalists, editors, photographers and contributors in a collection of short films.
The sponsorship will see the papers share their Unquiet Films through five and 60 foot on-screen idents played during the film trailers at Picturehouse. This will be bolstered by outdoor advertising and online activity.
Full length versions of the Unquiet Film series will also be broadcast ahead of all Picturehouse member screenings.
Nick Stringer, chief creative officer, at News UK said: “We were delighted to add a new media partnership to our existing collaboration with Picturehouse. This is a fantastic opportunity to bring our Unquiet Film Series to a wider audience in the hope that they are inspiring and insightful for the Picturehouse audience, an audience that fits perfectly with our own.”
Joe Evea, commercial director at DCM, added: “The Times and the Sunday Times have capitalised on a great opportunity to showcase their short films to a high-end consumer audience using a range of multi-platform opportunities on and off screen, which will drive engagement and elevate brand interaction throughout the cinema experience.”
Picturehouse Recommends is an interactive quarterly film and arts magazine showcasing some films and events coming up at Picturehouse Cinemas.