Ahead of the all imports this Thanksgiving, Black Friday and Christmas shopping season, we take a look at five pretty different above-the-line advertising campaigns from major retailers and see what they have come up with.
Wierd Al Yankowich and his scary perm take an unsuspecting customer on a musical tour of Toyland while she aims to buy a drone. There's something unsettling about the whole spectacle that makes it almost hypnotic. If this is the average experience at RadioShack we're not sure we'll be heading there this year.
Here's an advert that gets the tone just right - it knows it's there to sell stuff, but it also knows that it's still a long way until Christmas - that why it claims it's 'not' a Christmas ad. You can judge for yourself though (it is though!)
So this is about as traditional a holiday season advert as you are likely to get. And it's fine for what it is and looks great. Could be used again next year and the next year again if they wanted. However it's safe and unlikely to set the world ablaze. Still - it does give you the warm glow it sets out to evoke so job done there then.
So far Target has released some shorter 15 second commercials which are likely and good fun and promotes just some of the things that the family supermarket will have in store for holiday gifts. Our favourite of the three on the retailer's YouTube page so far was the Robot dinosaurs (see below) but that's easily up for debate.
Walmart has more than pushed the boat out this season, hiring Actos Melissa Joan Hart and Anthony Anderson to not only front their campaign, they will host a lot of the content that the retailer plans to push out on YouTube offering advice to families when it comes to preparing the seasonal traditional meals and customs...using Walmart sold items of course.