Modern Marketing

US Army puts $500m marketing account to tender

By Ishbel Macleod | PR and social media consultant

McCann Erickson New York

|

US army article

November 16, 2014 | 2 min read

The US Army is set to review its global marketing business, with incumbent McCann Worldgroup expected to be repitch.

The account, predicted to be worth over $500m for the contract period, has been held by McCann since 2005.

A previous pitch in 2011 saw the account increase, with over300 people from McCann’s agencies now working on the account including teams from McCann Erickson, MRM Worldwide, UM and more.

US army ad

A new agency contract is scheduled to be awarded in March 2016.

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