Tyba names Claremont Communications for PR and social
Tyba, a recruitment service for start-up firms, has appointed Claremont Communications to handle its PR and social media.
The company, which connects young professionals with positions in fast growing start-ups, has tasked Claremont to encourage graduates and young professionals to visit create profiles on the tyba.com website.
Claremont strategy director, Henry Playfoot, said:“Generation Y are a new breed of job-hunter. They’re tearing up the old careers rulebook, and instead demanding a new contract with a job that gives them purpose, that excites them and that has the right working environment.
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"The recruitment market needs to address this talent shift. We’re thrilled to be partnering with such a like-minded, forward-thinking brand and are looking forward to helping them transform the twenty something job hunting experience across Europe.”
Claremont will also create a content-led communications strategy for a London-focused roll-out and generate media coverage to drive conversations and engagement on and offline.
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