Modern Marketing

Facebook plans to bury promotional page posts from 2015

By Ishbel Macleod | PR and social media consultant

November 16, 2014 | 3 min read

Facebook has set out plans which will see promotional posts asking fans to buy something, enter a competition or install an app appear in news streams less.

This comes just days after Facebook revealed a new set of privacy policies which will allow users to query why they have been targeted with certain ads.

The social network said the change came after it asked hundreds of thousands of people how they feel about the content in their news feeds, and many responded that they want to see less promotional content.

facebook 'promotional post' example

Facebook 'promotional post' example

This will see posts that purely push viewers to buy something, posts that push people to enter promotions and sweepstakes with no real context and those that reuse the exact same content from ads penalised.

Revealing the move in a blog post, Facebook said: “Beginning in January 2015, people will see less of this type of content in their news feeds. As we’ve said before, news feed is already a competitive place – as more people and pages are posting content, competition to appear in news feed has increased. All of this means that pages that post promotional creative should expect their organic distribution to fall significantly over time.”

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It gave the pictured example of a promotional post.

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