Virgin, Sky and TalkTalk to install 'reporting button' to crack down on extremism following government pressure

Virgin, Sky and TalkTalk are amongst a number of internet service providers that have agreed to install a 'reporting button' to identify extremist Islamic material following pressure from the UK government.

The facility, which will be similar to anti-child abuse measures, is "just a start" with reports suggesting David Cameron has pressed Google, Facebook and Twitter to help battle extremists.

The prime minister has said companies have a "social responsibility" to develop ways of blocking extremist comments before they appear online, rather than waiting for someone to report it.

In a speech to the Australian parliament Cameron said the UK had been "making process but there is further to go". He added that "extremist narrative", not poverty, was the root cause of terrorism.

"We must ban extremist preachers from out countries. We must root out extremism from our schools, universities and prisons," he said. " As we do so we must work with the overwhelming majority of Muslims who abhor the twisted narrative that has seduced some of our people."

Currently police take down an average of one extremist item including jihadist videos and tweets every ten minutes.

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