The White Company selects Rapp Media for media planning and buying
The White Company has awarded its UK media planning and buying account Rapp Media, appointing the agency to support its growth plans through a targeted media strategy.
The account sees Rapp Media charged with influencing customer behaviour with plans to place brand experiences at the most effective touch points along the customer journey. Activity will include national press advertising and inserts in home interest and women’s magazines. Outdoor, regional press, door drops and inserts to support new store launches and increase footfall in existing ones are also on the agenda.
Dom McBrien, multichannel director of The White Company, said the agency had “impressed” with its “deep understanding of our business objectives and how to meet them with activity built around consumers.”
Ian Maynard, managing director of Rapp Media, added: “The White Company is a dream client to work on. It is a fantastic brand and its online and offline stores are in growth mode. Our ability to understand every trigger and touch-point that drives customers along the purchase journey makes us ideally placed to support their goals.”
The retailer will increase spend around peak shopping times such as Christmas to capitalise on heightened activity and broaden its customer base.
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