Publicis London deputy managing director Jason Cobbold has left the agency to join innovation agency Redscout.
Cobbold, who joined Publicis in 2010 from Bartle Bogle Hegarty (BBH), has been appointed managing director of the agency’s new London office, and will be responsible for driving international growth.
Redscout, which includes PepsiCo and Bacardi among its clients, has offices in New York and San Francisco, and is now poised to open its first London office which Cobbold will head up.
In his new role Cobbold will help build the agency’s UK profile, and will work with clients to drive “brand-led innovation”.
Rescout founder and chief executive Jonah Disend said: “Our belief has always been that the best way to change a consumer’s perception of a brand is to change the way they experience it.
“With over half of our business focused on global clients, we felt it was essential to open a London office to serve as a hub for our global work. We have hired the best UK talent in Jason and will be supporting him with top talent from our New York office to export our culture and expertise in innovation."
During his time at Publicis Cobbold ran the agency’s flagship Renault account and its Tourism Ireland business.
He was also responsible for the turnaround strategy on several key accounts, including the launch of Dacia.
Prior to that, he served as global business director at BBH, where he led the global Johnnie Walker business.
Speaking on his appointment Cobbold said Redscout is an agency which gets to the heart of “what makes brands tick”.
He added: “The team understands the powerful relationship between brand and innovation, and helps make this real. I look forward to launching Redscout in London, and bringing its unique energy and talent to the global market.”
Redscout’s London office will be located in The Tea Building on Shoreditch High Street.