Intel Gamergate Drum News

Intel reinstates Gamasutra ads, following withdrawal over Gamergate


By Ishbel Macleod | PR and social media consultant

November 14, 2014 | 2 min read

Intel has reinstated its ads on Gamasutra, after withdrawing support over a month ago due to ‘Gamergate’.

Gamasutra was one of the main sites at the centre of the Gamergate controversy, deemed as a ‘culture war’ as some, which began after indie game developer Zoe Quinn's ex-boyfriend claimed that she had a romantic relationship with a journalist for the video game news site Kotaku. Those supporting Gamergate say the movement looked at ethics in journalism.

Intel had withdrawn its ads on the site after an email campaign by Gamergate supporters, following an article on Gamasutra (pictured) which looked at the changing demographics of video game players.

However, the reappearance of ads by the computer brand led to some debate in the gamer community over if they were deliberate placements, or on the site due to Google AdSense.

Intel has now responded, saying in a statement: "We have resumed advertising on the game developer site Gamasutra. As we have said in the past, it was not our intent to take a position in the current controversy surrounding the gaming community. We have a long history of support for gaming and game developer communities, and Gamasutra's audience is an important constituency."

Intel Gamergate Drum News

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