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Harvey Nichols Twinings Ted Baker

The Drum's Profile Hub round-up: Twinings for all, 'Singing in the Rain' and some chilly mountain shoots

By John McCarthy | Opinion editor



Harvey Nichols article

November 14, 2014 | 3 min read

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub – marking the week’s best activity in marketing, PR and design.

First up is Ampersand’s new design of retailer Harvey Nichols’ e-commerce site.

The relaunch was issued to increase the performance of the site, provide a sleeker browsing experience for consumers and provide them with real-time stock levels, both online and in-store.

Ampersand provided all of that and more – with the project recently winning two Lovie Awards in London.

Next is Intermarketing Agency's photoshoot for Pentland and Ted Baker's autumn through winter footwear campaign.

The campaign had to fit with existing Ted Baker ‘Dance’ apparel creative – building upon it with premium imagery.

The firm gathered the creative during a two-day photoshoot in a stately manor. To capture a range of dance styles the dancers got down to 'Singing in the Rain,' the lindy hop, Latin, classic ballroom and disco.

Next up is Kentico's new e-commerce platform for Twinings showing viewers all the firm’s products in an elegant, easily accessible manner.

The agency was delivered the brief of building a responsive platform capable of offering both trade and consumers a secure way to buy online in the UK and Ireland – with the possibility of an international expansion on the books.

The website is now the only place, other than the Twinings flagship store on the Strand that allows you to see their entire range of teas, gift sets and confectionery.

And finally it's Ross Woodhall Images' creative photography for retailer Snow + Rock.

Woodhall's shoot for the autumn/winter collection was used both in the catalogue and online.

The featured image was captured in Saas Fee in Switzerland.

Harvey Nichols Twinings Ted Baker

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Ampersand is an award-winning commerce agency that helps major retailers build better online stores using open source technology. Founded in 2009 and based in Manchester, Ampersand has helped international multichannel retailers, such as Harvey Nichols and Bensons for Beds, increase conversion and efficiency through the strategic use of open source technology. 

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Ross Woodhall Images

I have been shooting commercial action and lifestyle photography for over 20 years. My clients have taken me to some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the Mangroves of Cuba.

I have worked for many global corporations over the years, shooting advertising campaigns, editorial, brochures and catalogues. If required, I can supply production, logistical and location management. If you want to discuss a possible shoot then please feel free to get in touch, all of my details are on the contact page.

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Hello. We’re IMA-HOME. A fully connected global marketing agency that lives and works in the real world. We create real world solutions for real business challenges, to help build brands people care about. Today there are 400 of us collaborating across six countries.

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Kentico Software

Kentico is an all-in-one CMS, E-commerce, and Online Marketing platform that drives business results for companies of all sizes both on-premise or in the cloud. It gives customers and partners powerful, comprehensive tools and customer-centric solutions to create stunning websites and manage customer experiences easily in a dynamic business environment. The Kentico Web Content Management Solution‘s rich selection of out-of-the-box web parts, easy customizations, and fully-documented API, quickly gets websites operational. When combined with the full set of integrated solutions, including Online Marketing, E-commerce, Online Communities, and Intranet and Collaboration, Kentico fully optimizes the digital customer experience across multiple channels. Kentico drives value for customers and partners by delivering actionable data that improves productivity, builds brand affinity, and powers successful campaigns, that generate higher conversion rates and increased profits. The Kentico Platform is built on Microsoft ASP.NET, making it stable, reliable, and secure. Optimized for creating dynamic, customizable, and scalable content without limits on extensibility, Kentico integrates applications using the latest web technologies, such as REST, and quickly builds mobile sites using responsive or adaptive designs. Unlike other systems, Kentico supports all Microsoft Azure hosting models, meaning developers are not limited in application architecture and design. Kentico’s 24/7 support and 7-day bug-fix policies respect customers’ deadlines helping them deliver on time and budget.

Kentico has 1,000 digital solution partners and powers 25,000 websites across 100 countries. Founded in 2004, Kentico is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia.

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