It’s been a busy week in technology. Here The Drum has rounded up ten of the top tech innovations that have been touted this week as capable of disrupting the world as we know it.
1.Twitter's credit rating was downgraded to junk by a leading US ratings agency causing shares to drop by six per cent.
2.Taylor Swift only earned $2m from Spotify despite chief executive Daniel Ek claiming earlier in the week an artist of her calibre could take in as much as $6m.
3.YouTube finally announced its ad-free music video streaming service - 'Music Key' is now in beta.
5.Google's ad serving platform DoubleClick crashed due to a "software bug" causing ads on new sites, such as The Drum, to appear blank.
6.Pinterest announced it wants to pre-empt search and become the go-to place for retail browsing providing inspiration to consumers.
7. Jennifer Lawrence, somewhat disillusioned with the internet after the "The Fappening" scandal which saw her pictures shared across the web, likened Twitter to the high school bitch.
8. Even after its shaky launch, Facebook Messenger has reigned in over half a billion monthly users.
9. Interview master Jeremy Paxman claimed mobiles are stopping kids from becoming "social animals" at Microsoft's Future Decoded event in London.
10.New kid on the e-commerce block Alibaba raked in a shocking $2bn in an hour during its 'singles' day' - an anti-Valentine's day event.
Last week's top disruptions included wrist-bound banking, Twitter aggravating China and Branson reflecting on his space dream.
Speaking of disrupting the status quo with technology, Dave Birss, head of Drum TV, launched the first episode of the 'Day Before Tomorrow' documentary looking into how innovation is changing the world at an exponential rate.
Catch the series below or check out the Disruption Day webpage.