Aviva CMO Amanda Mackenzie teams with director Richard Curtis to lead UN charity initiative

Aviva chief marketing officer, Amanda Mackenzie, is to team with Red Nose Day founder and Love Actually director Richard Curtis to found a new charity initiative, which will be backed by the insurance company.

The charity will aim to help realise the United Nation’s (UN) Sustainable Development Goals, which are focussed on ending extreme poverty and addressing the problems caused by climate change.

Mackenzie will leave her position at Aviva for a two-year period to lead a global education programme, and will also join a leadership team which will be responsible for developing a global campaign to galvanise public awareness and support for the UN goals.

Mark Wilson, group chief executive officer of Aviva commented on the move: “This is a challenge which suits Amanda perfectly and plays to her skills and experiences.

"Since Amanda joined the Group Executive of Aviva almost seven years ago she has made an outstanding contribution to creating the UK’s most valuable general insurance brand. I would like to thank Amanda and I am delighted that such an important initiative will be able to benefit from Amanda’s skills and experience.”

Mackenzie will take up the role on 1 December, when CEO global life insurance and chairman Asia, Chris Wei, will assume responsibility for the CMO role.

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