FMCG giant Unilever has inked a six-figure display advertising deal with BBC Worldwide for BBC Good Food in what is the biggest standalone deal in the magazine brand’s 25 year history.
The campaign, set to launch this week, will see a new advertising format on the BBC Good Food website and tip boxes alongside targeted features in the magazine for the first time.
The deal, negotiated by Immediate Media Co’s partnerships team, will see Unilever food brands Flora, Stork and Knorr benefit from a ‘click to buy’ function alongside more than 7,000 recipes on the BBC Good Food website, as well as an array of cooking tips and ways to use Unilever’s food products.
Robert Ellison, senior communications manager at Unilever UK, commented: “We’re thrilled to bring popular brands from the Unilever portfolio to consumers through this exciting and cutting edge deal with BBC Good Food.
"Unilever constantly strives to grow the FMCG market with our powerful brands, new products and strong investment across our brands. The partnership with BBC Good Food provides an excellent platform to leverage our strong ‘food’ credentials and engage with our target audience in an authentic and relevant way.”