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Rakuten Frank PR

Rakuten appoints Frank PR for UK launch following purchase


By Natalie Mortimer, N/A

November 13, 2014 | 2 min read

Japanese e-commerce giant, formally, has appointed Frank PR to launch the marketplace in the UK.

The brief will first see the agency publicise a series of high profile events around the UK in the coming weeks, including a Guinness World Record attempt and online spoof video content.

Carol Dray, interim marketing director at, commented on the appointed – which was won via a three-way pitch – "We were impressed by Frank's passion and creativity. From the get go they understood perfectly what we wanted to achieve. We know the team at Frank have got what it takes to achieve real success for this campaign and are looking forward to working together over the coming months."

The new site will allow merchants to sell to customers all over the UK by creating personalised online shops. The aim of the marketplace, which includes goods ranging from fashion to food, is to connect unique and interesting retailers with new customers.

Rakuten bought in 2011 and has now converted all live customers onto the new platform.

Rakuten Frank PR

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