Pizza Hut has appointed Ogilvy & Mather London as its creative agency for the UK, with the £10m account handed to the agency without a pitch.
Sandeep Kataria, general manager at Pizza Hut UK & Ireland commented on the win: “I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK. Already a partner of Pizza Hut and Yum! brands across numerous markets worldwide, we naturally want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network.”
Ogilvy & Mather has now been tasked with developing a series of integrated campaigns to articulate Pizza Hut’s unique proposition and relevancy to consumers today.
Cheryl Giovannoni, chief executive at Ogilvy & Mather Advertising London added: “Pizza Hut is the world’s largest pizza company. We are thrilled to be working with such an iconic brand, loved by millions. We look forward to working with the team to create a relevant and modern articulation of its unique brand proposition.”
The appointment comes shortly after Pizza Hut in the US unveiled a new logo, online ordering and a new variety of flavours.