Don't miss our awards deadlines

Live Nation and Vice collaborate for new live music content platform

Live music company Live Nation Entertainment has teamed with Vice to create a new music content platform as it looks capitalise on its extensive base of music and devise more consumer facing content.

The joint venture will marry Live Nation’s access to thousands of artists globally, with the creative and editorial expertise of Vice to bring the platform to all major markets across the world in nine different languages.

The platform will deliver original, artist-driven live content from the stage and the studio, and will eventually feature hundreds of hours of originally produced content, including long and short form video series, editorial franchises, live digital music experiences created collaboratively with artists, in depth documentaries, and daily editorial content, and e-commerce and ticketing offerings.

Shane Smith, founder and CEO, Vice said that the new partnership “rethinks” the live music experience to offer “unprecedented” access to music stars and emerging artists in today’s fragmented viewing behaviour.

“Today the content world is in upheaval, with new brands being created in real time, and mainstream media seeing its audience migrate in record numbers. It's this de-stratification of the status quo that we find so exciting because that, combined with the lack of any real quality music programming out there, equals one hell of an opportunity.”

Live Nation and Vice will each contribute infrastructure and resources to the platform. Vice will focus on content and programming, while each entity will contribute marketing, sales and sponsorship capabilities.

The platform will be an autonomous revenue generator by marketing to a global audience, and offering unique brand partnerships and innovative digital assets.

The platform will roll out across multiple screens including mobile, web and TV in 2015.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy