JWT boosts experiential team with appointment of Tom O’Donnell as event director

JWT London has appointed Tom O’Donnell as event director of its in-house event arm JWT Live.

Tom O'Donnell and Jonathan Terry

O’Donnell joins the agency after 15 years working across the globe for the likes of Samsung, Sony, Ford, MTV, Condé Nast and Selfridges. More recently for JWT, O’Donnell helped lead the creation of a kinetic football pitch in Brazil for Shell, a project he said led to the decision to join the team on a permanent basis.

"Joining JWT was a big decision,” he admitted. “But having lead the Shell #makethefuture Brazil project opened my eyes to the possibilities of a ‘live’ offer within advertising. JWT is a company with 10,000 talented people in 200 offices over 90 countries with 150 years of experience.

“We can do everything in-house. As advertising becomes more real world, and events become more about creating advertising content, JWT are in the perfect place lead this exciting, ever-changing industry.”

O’Donnell will report to Jonathan Terry, head of JWT Live and focus on growing the event and experiential business within the JWT client base, as well as an external push for new clients, while continuing his work on Shell.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.