ITV reports ad revenues up 6% as total external revenues reach £1.8bn
ITV has revealed total external revenues of £1.8bn in the nine months up to 30 September, with the online, pay and interactive division seeing a 24 per cent growth.
The broadcast and online revenues for the company are up seven per cent to £1.4m, driven by a six per cent increase in advertising.
Adam Crozier, ITV plc chief executive, said: “We’ve made further strong progress in growing all parts of ITV and we’re on track to deliver another year of double digit profit growth.
“Our broadcast business has performed strongly with advertising revenues up six per cent in the first nine months. We expect to be up around five per cent over the full year, well ahead of the UK television advertising market and our best outperformance of the market for five years.”
He also predicted that the online division, led by VoD, will continue at its current rate to see a 24 per cent growth over the whole year.
Looking towards 2015, Crozier said: “Online, pay and interactive is again expected to show double digit growth helped by ITV Encore and the continued demand for VoD advertising. Based on our performance to date we are confident that as we continue to execute our strategy we will deliver further growth across the business both creatively and commercially, in the UK and internationally.”
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ITV Studios delivered revenues up 10 per cent over nine months, with the channel predicting full year revenues on track to grow by around £100m.