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ITV Player launches on Amazon Fire as audience migration continues

ITV has made its ITV Player app available on Amazon Fire tablets, as audiences continue to fragment across different devices.

The app, which will enable viewers to access ITV programmes on the move, will be available to download for free from the Amazon Appstore from today (13 November).

Paul Kanareck, director of online and brands at ITV, said: “Tablet devices are a significant driver of long form video requests for the ITV Player and we are very excited to have launched the new and improved version of the app on Fire tablets today.

“As second screens are increasingly becoming second TVs, we are delighted to offer an instant and immediate user experience to allow Amazon’s customers to spend more time with ITV’s fantastic content.”

ITV’s channels will be available to view live in addition to the last thirty days of ITV’s catch-up content across ITV, ITVBe, ITV2, ITV3, ITV4 and CITV.

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