Doner London has appointed Wayne Deakin as its first executive creative director, where he will play a part in helping to grow the agency’s global footprint.
Part-owned by MDC Partners, Doner counts Fiat Group among its clients, handling digital and social for its Fiat, Chrysler, Jeep, Alfa Romeo and Abarth brands.
"Wayne's stature and pedigree are the perfect fit at such a dynamic time for the agency here in the UK and in the States," said Andrew Hawkins, managing director at Doner London. "He's a very rare breed of creative who can deliver truly integrated, award-winning campaigns that elevate brands into pop culture. I've admired his work from afar since we first met four years ago, and I'm thrilled to now be able to welcome him to the Doner family."
Deakin’s most recent role was executive creative director at The Engine Group, having originally joined the company as ECD for Jam. During his time there, Deakin worked on campaigns for Samsung and Xbox, winning awards for his work on the Tesco ‘No Joke’ campaign as well as for Xbox ‘Play Like a Legend’.
Now tasked to oversee all creative efforts as well as expanding the international profile, Deakin will report to Rob Strasberg, Doner’s global co-chief executive and chief creative officer.
"It's an extremely exciting time to be joining Doner," said Deakin. "It's an agency that has both a great history and a great future. Andrew, the entire US team, along with MDC Partners place creativity, innovation and the entrepreneur mind-set first. There's a start-up energy and passion in the air, and I am confident it will make great work happen."
He added that his new role will see him “mashing-up all my experiences together to offer a new more progressive approach that what the traditional advertising thinking currently offers”.