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ASOS pushes AW14 collection with interactive YouTube music video

Online retail giant ASOS is promoting its Autumn Winter 14 fashion collection with an interactive YouTube music video in collaboration with girl band Juce!

The video, created as part of a partnership with Vice Media’s creative services agency, Virtue Worldwide, allows viewers to change the colours in the film in real viewing time through clicking YouTube annotations which sit at the foot of the video.

The film was shot five times featuring different coloured backgrounds of pink, yellow, green, blue and black, to allow for a seamless jump between.

Featuring the unreleased track, The Heat, by Juce!, the video was filmed in Barcelona by directors Pensacola and Canada’s production company, Nevada.

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