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Fashion

Graziashop.com selects 7thingsmedia as digital media agency

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By Michael Feeley, Founder and chief exec

November 12, 2014 | 2 min read

The Grazia International Network has selected 7thingsmedia as its digital media agency to support the launch of the publishing business’s first venture into online fashion retailing.

The exclusive partnership will see 7thingsmedia manage the digital media campaigns for Graziashop.com from inception. The London, New York and Singapore-based agency will manage both the strategic planning and the on-going execution spanning across all digital channels including affiliate, display, PPC, SEO and social media. The agency will commence with strategic planning for the various digital channels, leading with fashion bloggers, display, PPC and SEO.

Siobhan McDonagh, marketing director of Graziashop.com, said: “7thingsmedia’s history of successfully launching and managing digital media campaigns for fashion brands, combined with the team’s clear drive and passion for both digital and the industry, reassured us that we would be putting our best foot forward with their management.”

Chris Bishop, founder and chief executive officer of 7thingsmedia said: “With a remit to cover the full digital mix, we're able to execute and roll-out a thorough digital media strategy, which is what we’re best known for. The Grazia International Network is a clear innovator in its field and Graziashop.com is sure to follow suit.”

Other fashion clients of 7thingsmedia include boohoo.com, French Connection and Ted Baker.

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