US public relations agency MWW has acquired London-based business-to-business PR firm Braben for an undisclosed sum, with the team to join MWW’s London office.
The acquisition of the communications agency, which specialises in the media, technology and advertising industries, will see Braben founder Sarah Locke become MWW's global brand ambassador, while managing director Matt Bourn will take on role of senior vice president and head of the MWW European media practice.
Locke said: “The coming together of Braben with MWW's UK TMT division will create a European centre of excellence across the media, technology, telecoms and advertising sectors.
"With 25 years of expertise, knowledge and contacts between us, the division has the ability to provide clients with a complete portfolio of services to meet any communication need. In addition, we can provide these services seamlessly across the UK, Europe and US, reflecting a growing need for many clients across these sectors.”
Braben staff will join MWW’s technology, media and telecoms (TMT) department, bringing the team up to 24 members of staff.
Michael Kempner, chief executive of MWW, said: “Braben has a fantastic reputation in its market and a great team that know the media, advertising, and technology sectors inside and out. When combined with our existing TMT portfolio the joint business will be amongst Europe’s market leaders in these sectors. Sarah and Matt combine great strategic vision with flawless execution and they are going to be a valuable asset to MWW as we grow into Europe.”
MWW clients include the BBC, Four Seasons Health Care and News UK, while Braben counts The Weather Channel, Bauer Media and Starcom Mediavest Group among its clients.