By Ishbel Macleod | PR and social media consultant

November 11, 2014 | 2 min read

Premier Foods has today revealed that the famous Oxo Christmas ad starring Lynda Bellingham, who passed away in October, will air again at Christmas.

Oxo revealed that hundreds of thousands of people asked for the ad to be aired, in memory of the actress who died from cancer.

Before her death, she had spoken out about wanting one final Christmas with her family.

A spokesperson for Oxo said: ''The 'My Christmas Oxo' advert from 1984, starring much-loved actress Lynda Bellingham, will be re-screened on Christmas Day in memory of her life and career.

''Over the past few weeks, hundreds of thousands of Lynda's fans have rallied behind a call for the return of the ad as a fitting tribute for all the inspiring things she achieved during her career.

''To honour the sad loss of such a fabulous actress, organisations and individuals involved in the creation and production of this initiative have given freely of their time.”

A Facebook group had also been set up with the aim of persuading the food brand to re-air the ad.

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