Major misfire as Primesight places army recruitment ad next to British Legion ‘grieving families’ display

One Twitter users aptly called the ads 'cause and effect'

Outdoor advertising firm Primesight slipped up on Monday after the firm paired an army recruitment poster with a British Legion ad promising to help the families of wounded and dead soldiers.

The ad for the British Legion promising to help “bereaved families live on” was erected next to an army recruitment poster on Edinburgh's Duke Street, in a woeful image juxtaposition.

The clash was first reported by STV which noted the below image was retweeted over 270 times.

Keith Lamie, the regional director of Primesight Scotland, told STV that the gaffe occurred due to a classification error which saw the charity ad placed next to the recruitment one.

He said: “We immediately arranged for the posters to be transferred to separate locations. We profusely apologise for any offence caused and will look to improve our screening procedures.”

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