CBI has gone public with its The Great Business Debate campaign, following its unveiling to members in September.
Created by AML, the digitally led campaign aims to build confidence in UK business among the British public.
Katja Hall, deputy director of the CBI, said: “The Great Business Debate is integral to the CBI’s ongoing work. Building public confidence in business will take time, but this exciting campaign provides the business community with a great platform to encourage discussion about the big issues that matter to people’s everyday lives. We have been impressed with AML’s creativity and enthusiasm for the project, and the manner in which they worked alongside us.”
The campaign website hosts opinion pieces, case studies and information together with video content by ITN Productions.