Sainsbury’s trials shopping app allowing customers to pay at the shelf
Sainsbury’s has revealed an app that will allow customers to build a shopping basket at home, direct them to products in store and pay for them at the shelf.
It is one of the first products to come out of the supermarket’s digital hub and is currently being trialled with Sainsbury's teams in-store.
The app has aimed to help cut time spent in-store and at tills. Customers can build a virtual basket of products in the app before they shop. When they arrive in store they are navigated around the shop to find items faster and they can scan the items at the shelf and pay through a mobile.
Jon Rudoe, digital and technology director at Sainsbury’s, explained: "We know that customers’ weekly shop doesn’t start at our front door – they know what they like and they also like that search for a bargain.
"They still want to come into store - but with limited time, they want to be able to get their shop done quickly.
"That’s why we’re putting digital firmly at the forefront of our agenda, and putting technology in the hands of our customers.”
It is expected to be first available to Nectar cardholders in 2015