Interflora dovetails integrated marketing campaign with ITV’s Surprise Surprise
Interflora has launched an integrated marketing campaign designed to leverage the plant brand’s status as official flower partner of ITV’s re-launched dating show; Surprise, Surprise.
Devised by communications agency Home the ‘Surprise Someone Special’ campaign invites members of the public to nominate friends and family to receive a bouquet, with seven subjects of the most inspiring stories being invited to star in their own advert as they see their choice blooms hand delivered during the shows ad breaks.
This work will be complemented by a microsite, email, POS, digital advertising, social media and key influencer outreach.
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Dave Sewards, CEO of Home, said: “Interflora is a brand well recognised for its ability to deliver wonderful surprises. Coupled with their new partnership with ITV’s Surprise Surprise, this is a fantastic campaign for the team to work on. From our web development team to our TV advertising team, we’ve drawn together skills from across our agency to shape a fully integrated campaign.
“This is Interflora’s first full service campaign with us. Our aim is to unearth some TV worthy stars for them who genuinely deserve a surprise, while using this rich content to drive further brand engagement that cements Interflora as the go-to brand for surprise flowers.”