Ad of the Day: Electric Ireland - “Smarter Living”

This starts off quite well, but fizzles out towards the end. There are some lovely images of various independent businesses - from the barber snipping a pristine 'do into place to the dog groomer giving a spaniel a shower... but the line about you're winning when you're saving on electricity lets it down. Is that all there is to a successful business?

Ad of the Day is in assocation with David Reviews.