Tesco aims to lighten the mood with Christmas TV ad

The video kicks off showing a dad rummaging through the attic for old decorations. This pans out to show other families decorating their homes, culminating at the moment all the lights are switched on at once at a Tesco store in Wigan.

The ad will mark the start of Tesco’s ‘Every Little Helps Make Christmas’ campaign.

Jill Easterbrook, chief customer officer at Tesco, said: “Christmas is a wonderfully special time of year and we want to help customers in whatever way we can. This is just one example of how we’re doing every little thing we can to help make Christmas in fun and helpful ways.

“We’re with our customers every step of the way through the festive season.”

Ray Shaughnessy, creative director at Wieden + Kennedy London, added: “This year's campaign is an important step change for Tesco in that they are doing all sorts of unexpected things to help people have a brilliant Christmas.

“It won't just be about them making sure you get the best turkey on the table, it will be about making sure that people feel Christmassy too. Getting the team behind the London 2012 Olympic light show to light up Wigan is a great example of this.”

The ad was filmed in Wigan following a tweet from Tesco customer, Claire Hannah, who last year tweeted her disappointment that her local store didn’t have a green hat.