The West Ham squad have stripped off for the Sun as part of its Movember drive in what marks the first ever instance of naked men on Page 3.
The photoshoot, taken as part of the Sun’s weekly ‘Feel ‘em Friday’, has launched today (7 November), and saw West Ham players including Andy Carroll, Mark Noble and Kevin Nolan get naked to encourage male readers to check their balls for signs of testicular cancer.
This follows the death of former player Dylan Tombides following his three-year battle with the illness. The campaign was reminiscent of Coppafeel!'s 'Check 'em Tuesdays', which saw page 3 models remind readers to check for lumps in a bid to stomp out breast cancer - the scheme raised £1.5m for charity earlier this year.
The Sun will also run a series of features and promotions to raise awareness of men’s health issues, including giving away 15,000 Gillette razors to Sun+ members to help them keep their face tidy during Movember.
David Dinsmore, editor of the Sun, said: “Movember is a great campaign with a sense of fun and innovation that chimes perfectly with the Sun’s values.
“We’re very happy to be partnering with the Movember Foundation to spread the word about checking for testicular cancer in the way we have done with breast cancer and Coppafeel to great success.”
Sarah Coghlan, UK director of Movember, added: “We’re really pleased to be partnering with the Sun this year. Together, we are campaigning to help raise vital funds and awareness for the often ignored health issues that affect men.
“Having the support of the UK’s biggest national newspaper is a fantastic opportunity to reach men across the country and encourage them to take action when it comes to their health.”
Earlier this week a sexist Page 3 ad was banned by the Advertising Standards Authority after 1,036 people wrote to claim that it objectified women and encouraged gambling.