Metro launches digital four-part Warp technology magazine with Ford
The Metro has launched a special edition technology magazine called Warp which it will digitally publish in partnership with Ford throughout November.
The magazine will launch in four parts throughout November
The four part tablet and smartphone magazine will explore the themes, trends and technologies that are changing everyday living. It will feature branded content built around the new Ford Focus, linking each edition’s theme to the new model’s technology.
The newspaper will publish each issue on the Metro Connect app every Friday, starting 7 November.
The magazines will be supported by a multimedia campaign across Metro’s online and offline platforms, including a double-page spread in the newspaper every Friday featuring highlights from the publication.
Colin Kennedy, commercial content director at Metro, said: “Warp is exactly the kind of ambitious content project we had in mind when we set up ‘Metro Story’.
“Luckily Ford also had high ambitions for the project and working hand in hand has allowed us to invest in high quality content and design, creating something of real value for our gadget-loving tablet and smartphone readers.”
Anthony Ireson, a marketing director at Ford, added: “Our new Ford Focus is full of remarkable technology designed to enhance the driver’s abilities, so partnering with Metro to create Warp gives us a fantastic platform to highlight the new model’s advanced features whilst delivering relevant content to a tech-savvy and forward-thinking consumer.”
In May, the Metro launched a weekly technology section called 'Connect' in association with the Carphone Warhouse, in a deal which lasted six months.
