Harrods ramps up Christmas push with ‘Land of Make Believe’ film

Harrods has released a short film as part of its Christmas push.

Created by TBWA\London ‘The Land of Make Believe’ film combines stop-motion, illustrated artwork, and digital to tell the story of a tiny mouse who wants to help Father Christmas to turn on the Harrods Christmas lights.

Deborah Bee, director of marketing at Harrods said: “Christmas at Harrods is a truly enchanting time for everyone. ‘The Land of Make Believe’ brings the festive magic of the store to life, encouraging Londoners to enjoy Harrods as the ultimate Christmas destination that’s perfect for the whole family.”

The film will run in cinemas nationwide as well as Harrods’ website, social media platforms, and in-store from 7 November.

Peter Souter, chairman of TBWA\London described the animation as a “beautiful, nostalgic take on the store’s traditions.”

“The Harrods Christmas displays are a London icon, and this year’s will be more thrilling than ever,” he added.

The launch has been timed to coincide with Harrods’ Christmas Grotto and The Festival of Christmas, which launches this weekend.

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