The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

November 7, 2014 | 1 min read

Games developer Ubisoft has launched a video featuring impressions from Channel 4’s ‘the Mimic’, to take viewers through the forthcoming Assassin Creed Unity’s new multiplayer game.

The promotional video, which will hit stores on 14 November, shows a rooftop heist with the Mimic voicing four of the protagonists in the style of David Attenborough, Alan Carr, Arnold Schwarzenegger and Morgan Freeman.

The footage was created by Ubisoft in partnership with PR agency Emanate and edited by content production agency the Contented Brothers.

It shows four assassins navigate 18th century revolutionary Paris in search of a valuable painting - showing how the game’s online co-op mode will function.

The ad was published across Ubisoft’s social media channels including YouTube and the official Assassin’s Creed UK Facebook and Twitter pages.

Assassin's Creed Unity Ubisoft Channel 4

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Channel 4

Channel 4 is a British public-service television broadcaster that began transmission on 2 November 1982. 

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