Airbnb is marking the 25th anniversary of the fall of the Berlin Wall, 9 November, with a US national TV campaign and microsite.
The focus of the campaign will be a 75 second film, “Wall and Chain”, telling the true story of two former border guards (Joerg and Kai) from the East and the West sides of the border who met through a chance encounter on Airbnb in 2012.
In addition to the film, the microsite will host interviews with those involved, more background to the story and downloadable wallpapers.
The campaign was created by VCCP Berlin and the film was animated by Psyop in New York, while media buying was handled by Starcom.
Airbnb chief marketing officer, Jonathan Mildenhall, said: “Great content and storytelling is so important now for any brand. As a community-driven company, we don’t want to just talk about our product, but instead put our community front and centre of any campaign. Stories like that of Joerg and Kai bring our mission of belonging to life, and capture the spirit of Airbnb, in a totally unique and authentic way.”
As well as being promoted through online and social channels, the film will be broadcast on US TV networks, including NBC and CNN, alongside relevant programming about the fall of the Berlin Wall.