Shop Direct names Cake as retained consumer PR agency
Shop Direct, owner of brands such as Very.co.uk and Littlewoods.com, has named Cake as its retained consumer PR agency.
Appointed following a competitive pitch process, Cakes has been tasked to devise creative consumer PR strategies, which drive traffic and sales across the digital retailers.
The agency will report into Ben Cooper, head of PR and social at Shop Direct, who said of the appointment: “We were looking for first rate creativity, backed up by a solid knowledge of the modern PR landscape and we met with a lot of agencies during the process. Ultimately, the Cake team proved to us that they could not only deliver innovative strategies, but ones layered with the creative flair which can drive real business change.”
Cake will work closely with the brands’ in house PR, SEO, and social media teams to ensure integrated campaigns.
Jim Dowling, managing director at Cake said: “It is a dream brief for us – working with such a digitally-innovative retailer and a socially engaged audience. Very.co.uk’s rapid growth in only five years has been massive, and Littlewoods.com’s transformation into a digital retailer has been equally impressive. We’re looking forward to getting started.”
Shop Direct continues to retain Lee Publicity for fashion and product placement PR.
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