McCann London hires creative team Joe Koprowski and Peter Browse to handle Xbox and Mastercard accounts

McCann London has appointed Joe Koprowski and Peter Browse as integrated creatives, handling the agency’s Xbox and Mastercard accounts.

They will report into co-presidents and chief creative officers, Rob Doubal and Lol Thomson.

Doubal said: “Joe and Pete are a great great team. We’re really happy they’ve joined."

The pair joins from BMB, where they led the agency’s digital output and worked on campaigns for Grolsch, TUI, McCain, and Microsoft.

Koprowski said of the move: "As emerging technologies and advertising shift closer together, it seems, more and more complicated waffle is floating about. When we met Rob and Lol they cut through this noise and clearly spelt out their ambition for McCann London and the role we can play. Having the chance to get stuck into Xbox and work alongside them both was an opportunity too good for us to miss."

Outside of work, Koprowski and Browse form part of the directing collective One Pixel Wide, and have produced interactive projects for XL Records.

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