Kwik Fit names Enter as UK advertising agency
Kwik Fit has appointed Enter to handle its UK advertising, where the agency will be responsible for a ‘significant’ new brand campaign.
Antonia Noone, head of marketing at Kwik Fit, said: “In making this major change we were keen to carry out an exhaustive review of the UK agency market. A number of the agencies who took part in a rigorous three stage pitch process were very impressive.
“However, it was Enter which stood out with its mix of fresh thinking, significant experience and strong creative work. We look forward to developing some exciting and impactful campaigns to support our competitive strengths.”
The agency will also help the automotive parts, repair and replacement specialist set out its new brand proposition and help strengthen its market leadership position.
Nick Hurrell, managing partner of Enter, added: “Kwik Fit is one of those brands that everyone in advertising wants to work on. Now under new ownership, with a new vision and the intent to invest to grow its leadership position in the UK market we can’t wait to get started.”