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JustGiving launches #ICare Twitter campaign and appoints Rapp as UK CRM partner

Katie Price, Krishnan Guru-Murthy, Sinitta and Arlene Phillips are among the first high profile figures to back JustGiving’s #ICare Twitter campaign which aims to inspire people on the social networking site to share the causes they feel passionately about.

“With just a month to go until Giving Tuesday, the global day of giving, we’re encouraging people to publically share the causes they care about. By showing they care on Twitter, together we can help causes to reach more people, inspire more action and raise more money,” said Charles Wells, chief marketing officer at JustGiving.

“We hope that the #ICare campaign gives UK charities a boost as we enter the season of giving. Like the celebrities Twitter users are encouraged to copy a sample tweet which includes the name of the charity they support, an image of them making a heart shape with their hands and a friends Twitter handle asking them who they support to keep momentum going.

In addition to the #ICare launch JustGiving has announced the appointment of Rapp as its CRM partner in the UK following a pitch against undisclosed agencies.

The appointment sees Rapp charged with supporting JustGiving in its mission to connect causes with people who care. Wells added that the social platform for giving was "delighted to have Rapp on board".

Rapp managing partner, Carolyn Stebbings, commented: "JustGiving are leading the way in revolutionising giving. Their ambition to really understand consumer behaviour to create a fully connected online real time experience across social, mobile and email, is incredibly exciting."

Since its launch in 2001 JustGiving has helped over 22 million people raise £2bn for over 13,000 charities.

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