To mark 25 years since the fall of the Berlin Wall, Google commissioned 72andSunny Amsterdam to create the #Deutschland25 platform.
Commemorating the anniversary of the fall of the wall, it invites a global audience to be inspired by what’s happening in Germany today and join in their conversations, presenting 25 extraordinary personalities who were born around 1989 and are making an impact.
Frida Elisson, consumer marketing manager at Google, said: "All these young Germans stand for freedom, sustainability, tolerance and generally a joy to change. These values are shared by Google also. We want the stories told by 'Generation Fall of the Wall', accessible online, to initiate a discussion. Anyone can participate and help shape our interactive portrait of today's Germany."
Each story is displayed on a map of Germany in different colours to visualise areas of interest of the people in cities and regions, to provide an interactive portrait of a new generation in Germany today.
Gregg Clampffer, creative director at 72andSunny Amsterdam, said: “We were thrilled to be working with Google on this project. The interactive portraits seek to celebrate the compelling stories and the cultural values of a generation of young Germans who have grown up after the Berlin Wall fell.”
The campaign will launch globally on 9 November, the official anniversary date.