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Favini looks to attract more luxury, fashion and design clients with refreshed branding

Italian paper company Favini has updated its brand identity in a bid to reflect its strength and position in developing textures and speciality surfaces for luxury and fashion brands.

Unveiled at Luxe Pack Monaco, the new and more integrated look includes 20 swatches for paper ranges, brochure cover designs, catalogues, a new website and social media skins created by Silk Pearce.

“Favini’s high impact and more vibrant look has been designed by Silk Pearce to more accurately reflect the breadth and depth of our offer for lifestyle and luxury brands,” explained Favini CEO Andrea Nappa.

“Our rebranded materials are designed to appeal to fashion and product designers, graphic artists and stylists who share our passion and flair for design and are looking to use the very latest textures and finishes to deliver new customer experiences.”

Silk Pearce has also designed, directed and produced a series of online videos for the company’s new site.

Currently Favini has two core offerings: the design and creation of surface textures for eco-leathers and synthetic materials for use in industries such as fashion, luxury goods and sportswear, and papers for high-end print and packaging.

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