Diageo and Honda join line-up for The Drum's Brief Encounters new-business conference

Honda marketing director for Europe Martin Moll and Diageo global design director Jeremy Lindley are set to join the line-up for next week’s new business conference, Brief Encounters.

The conference on 11 November, entitled ‘Brief Encounters – New Business, New Relationships, True Love’, aims to help agencies by sharing insights on new business, what purchasers can learn from new marketers and how NLP can be used to help with communications.

Lindley, who is responsible for design across Diageo’s current brands and new products worldwide, will lead the session: 'Tell me what you really need Mr Client' at the event.

Alongside Lindley and Moll there will be a host of speakers from various sectors in the marketing industry, including Glenda McBride, the purchasing lead for communications, marketing and professional services at Oxfam; Steve Lightfoot, the senior manager of global marketing procurement at the World Federation of Advertisers (WFA) and Carmen Bekker, European marketing director at JWT Europe.

The full day event is aimed at the business owner, directors and new business or marketing managers.

More information about ‘Brief Encounters – New Business, New Relationships, True Love’ can be found on the dedicated microsite along with the day’s full agenda, speakers list and ticketing information.

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