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Bud Light to roll out 1,000 connected digital fridges across US

Anheuser–Busch InBev is set to roll out it 1,000 interactive digital display beer coolers into retailers across the US to promote its Bud Light brand.

The display units, created by Aerva, was revealed at Ad Tech New York this week, with the cooler doors acting as interactive digital adverts to promote the Bud Light contained within.

These connected screens will also allow the company to offer interactive social engagement with customers as well as feature branded videos, graphics and animations that can be created to suit specific locations or events and display social media messages.

Aerva is one company which also provides technology to power connected digital billboards and signage in New York and to major companies globally.