Ad of the Day: Audi - Landing
This superb spot demonstrates how an ad for a new car doesn't have to be a floridly bombastic bore. Instead of telling us how amazing it is for the usual nebulous reasons, this dispenses with verbal flummery and instead shows us a presumed comet blasting its way across the vast icy wastes of space... which turns out to be the new Audi hurtling towards earth.
Creative Agency: Wieden + Kennedy
Creative: Craig Williams / Bern Hunter
TV Producer: Tony Stearns / Javier Perroud
Film Production: Rattling Stick
Service Company: Markenfilm (Hamburg)
Director: Daniel Kleinman
Producer: Johnnie Frankel / Florian Beisert (Markenfilm)
Photography: Franz Lustig
Editor: Steve Gandolfi @ Cut+Run
Post Production: Helen Hughes / Christopher Gray @ Framestore
VFX Shoot Supervisor: Simon French / William Bartlett
Colourist: Steffan Perry
Animation: Steve Townrow / India Barnardo / Joseph Henson / Greg Martin / William Laban
Ad of the Day is brought to you in association with David Reviews.