The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

November 6, 2014 | 1 min read

This superb spot demonstrates how an ad for a new car doesn't have to be a floridly bombastic bore. Instead of telling us how amazing it is for the usual nebulous reasons, this dispenses with verbal flummery and instead shows us a presumed comet blasting its way across the vast icy wastes of space... which turns out to be the new Audi hurtling towards earth.

Creative Agency: Wieden + Kennedy

Creative: Craig Williams / Bern Hunter

TV Producer: Tony Stearns / Javier Perroud

Film Production: Rattling Stick

Service Company: Markenfilm (Hamburg)

Director: Daniel Kleinman

Producer: Johnnie Frankel / Florian Beisert (Markenfilm)

Photography: Franz Lustig

Editor: Steve Gandolfi @ Cut+Run

Post Production: Helen Hughes / Christopher Gray @ Framestore

VFX Shoot Supervisor: Simon French / William Bartlett

Colourist: Steffan Perry

Animation: Steve Townrow / India Barnardo / Joseph Henson / Greg Martin / William Laban

Ad of the Day is brought to you in association with David Reviews.

Wieden+Kennedy Audi

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