Infographic: FMCG most likely to use programmatic video, followed by finance and auto
Of those watching programmatic video ads, 69.12 per cent will watch the full video if they are using a desktop, compared to 53.35 per cent using a mobile, research from StickyADS.tv has found.
The research, completed using the company’s own statistics across Europe, found that 36 per cent of the video ads were for the FMCG sector, while 18 per cent came from the financial and insurance sector.