Eastpak Retail Drum News

Eastpak hands global brief to Odd


By Gillian West | Social media manager

November 5, 2014 | 1 min read

Bag and lifestyle brand Eastpak has appointed Odd to work on its global marketing and communications strategy.

Following a pitch process, Odd has been tasked with developing the Eastpak brand on a global scale forging a strategic partnership with the brand and implementing a new creative strategy that will feature in an integrated campaign spanning digital retail and traditional channels.

“The Odd team impressed us with a clear grasp of our needs and ambitions during the pitch process,” said Massimo Ferrucci, Eastpak vice president and general manager of the appointment. “We look forward to a partnership based on innovation and creativity, engaging with consumers in new ways, which will no doubt further enhance our brand.”

Simon Glover, managing director at Odd, added: “We are delighted to have the opportunity to work with Eastpak and can’t wait to get started. They are ambitious clients with a perfect alignment to Odd’s experience and goals.”

The first work to launch following the appointment is planned for June 2015 and will be a global AW15 campaign.

Eastpak Retail Drum News

Content created with:


An integrated creative agency working with some of the world's best-loved fashion and lifestyle brands. We translate ambition into results, through clear insight and strategy, skillfully brought to life.

Find out more

More from Eastpak

View all


Industry insights

View all
Add your own content +