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Eastpak hands global brief to Odd

Bag and lifestyle brand Eastpak has appointed Odd to work on its global marketing and communications strategy.

Following a pitch process, Odd has been tasked with developing the Eastpak brand on a global scale forging a strategic partnership with the brand and implementing a new creative strategy that will feature in an integrated campaign spanning digital retail and traditional channels.

“The Odd team impressed us with a clear grasp of our needs and ambitions during the pitch process,” said Massimo Ferrucci, Eastpak vice president and general manager of the appointment. “We look forward to a partnership based on innovation and creativity, engaging with consumers in new ways, which will no doubt further enhance our brand.”

Simon Glover, managing director at Odd, added: “We are delighted to have the opportunity to work with Eastpak and can’t wait to get started. They are ambitious clients with a perfect alignment to Odd’s experience and goals.”

The first work to launch following the appointment is planned for June 2015 and will be a global AW15 campaign.

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