The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Brothers and Sisters Cafédirect Creative

Cafédirect unveils coffee club acquisition Kopi's updated brand manifesto, logo and packaging

By Gillian West | Social media manager

Brothers and Sisters


brothers and sisters article

November 5, 2014 | 2 min read

Following its acquisition of coffee subscription club fairtrade drinks brand Cafédirect has worked with Brothers and Sisters’ multiplatform production arm, Making, to develop and launch Kopi with a defining brand manifesto.

John Steel, CEO of Cafédirect, explained: “This rebranding and repositioning creates an opportunity to get closer to our customers, further closing the gap between grower and drinker. For our Kopi subscribers we will continue to develop small batches of premium, bespoke coffees we could not sell in the supermarket.

“This new venture is an extension of our existing retail and food service business, and it needed to reflect our credentials and what Cafédirect stands for.”

In addition to developing Kopi’s brand manifesto Making has also developed the brand’s logo and strapline ‘Intrepid Coffee’ as well as packaging inspired by vintage luggage labels.

Of the project, Making managing director, Kevin Brown said: “There is always such pleasurable potential in creating a brand manifesto and visual identity for a company that personifies adventure, discovery and experimentation. I’m proud to say the result is a stylish and standalone brand identity that will stand the test of time.”

Steel added: “The new look and strategic direction maps our improved service perfectly.”

Each month Kopi by Cafédirect delivers premium small-batch coffee sourced from around the world direct to subscribers’ doorsteps. Along with a new coffee each month Kopi also sends the story of how it was discovered, where it’s from, who grew it and tasting notes.

Brothers and Sisters Cafédirect Creative

Content created with:

Brothers and Sisters

Find out more

More from Brothers and Sisters

View all


Industry insights

View all
Add your own content +